Service
UX/UI Audit
I find out why your users leave and what to fix first, then redesign your worst screens so you can see the difference.
€450fixed price
One kick-off call, or all of it over email.
Delivered in 5 to 7 business days.
Fully deductible against a redesign or build.
You shipped. People sign up, look around, and quietly disappear, and your analytics tell you where but never why. I go through your product the way a new user would, find the friction, hand your developers a backlog they can start on Monday, and redesign the worst screens so you can see, not imagine, what the fixed version looks like.
How it works
Six steps. One meeting at the start, or none at all if email suits you better. Everything after that happens without you.
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01
Kick-off
20 to 30 minutes, or an email thread
We meet, and you tell me the actual problem: what the product is meant to do, where it hurts, what a good outcome looks like. Access gets sorted in the same conversation. Staging (your private copy of the site), production, or a screen recording you make yourself if you would rather not hand out credentials. Payment is settled here too, sometimes as a deposit depending on scope. Prefer no meeting at all? Email works just as well, as long as everything comes with it: what you leave out is what I cannot audit.
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02
I put the product to work
With everything you sent, I use the product the way a new user would, on desktop and on a real phone, start to finish. I go straight at the pain points you flagged, and I cover every area we agreed on at kick-off. Nothing from that conversation gets dropped. Each hesitation, dead end and broken step is recorded where it happens.
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03
The written analysis
A document on what your product is doing to your users: the weaknesses I found, the opportunities sitting there unused, and how to improve both. I write it myself. Every judgement call, every priority, every reason a thing matters. AI does what AI is good for here: catching typos and keeping the structure clean. It does not decide what is wrong with your product.
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04
The roadmap backlog
The findings become an ordered list of changes and features I believe your product needs: solutions aimed at the root of the problem, not at the symptom. Written and prioritised by me, ready to drop into Notion, Jira or Linear so your developers can start on Monday.
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05
One or two key screens, designed
I take the most important screens I flagged and design them: what changes, what moves, what it should look like once it is fixed. Written documentation always costs effort to picture. This is the part you do not have to imagine.
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06
I present it on video
A screen recording with my voice over it, pulling the whole thing together: what I found, why the designed screens look like that, the final conclusions, and any extra commentary worth saying out loud that never fits in a document. You watch it when it suits you and forward it to whoever ships.
What I look at
Six areas, in this order. Every finding in the report and every ticket in the backlog belongs to one of them.
The first 30 seconds
Signup, empty states, the first real action. What a brand-new user sees before anything comes back. Carleton University found people decide how appealing a page looks within 50 milliseconds, and rarely change their mind.
The path to converting
Signup, upgrade, demo request, checkout. Whatever the one action this product really needs from a user. I walk that path step by step and flag what is not earning its place.
Who this is actually for
I compare who the product was designed for against who is really showing up, and flag where the two have drifted apart.
Words that do actual work
Labels, errors, empty states, button text, pricing. Nielsen Norman Group estimates people read around 20% of the text on an average page.
Speed you can feel
Load time, response to taps, and perceived speed on a mid-range phone on mobile data. web.dev found NDTV cut its bounce rate in half simply by halving load time.
How you stack up against the competition
I check what direct and indirect competitors do well and badly, hunting real opportunities and real threats. The fix you need often already exists one tab over.
What this is not
It is not a full redesign. One or two screens come back at production quality, as proof of the standard. Rebuilding the rest is a separate conversation, and only if you want one.
It is not a 60-page deck. It is a grounded critique of your product. My own read on it, turned into a task list either a human or an AI can execute, explained on video, with one or two redesigns to show exactly what better looks like.
It is not a prompt run through a chatbot. Nothing you send me gets fed into an AI and returned with my name on it. I take real pride in what goes out the door. This runs on nine-plus years of working in the industry, and what you get back is my honest read on your product.
Is this a fit?
I would rather tell you now than take the money and disappoint you on day five.
This is for you if
You have something I can actually walk through: a live product, or a finished Figma prototype you have not shipped yet.
Something feels off. Drop-off in your analytics, users stalling at onboarding, conversion that should be higher. And you do not have the expertise on hand to pin down what it is or how to fix it.
You have reached a point where the product works well enough, and you are not sure what to improve next. You have developers ready to build the fixes. If not, I bring the team, quoted separately from the audit.
This is not for you if
Nothing is built or designed yet. If the product is still an idea, start with a design conversation instead.
You are missing whole screens or flows that still need to be designed from scratch. That is a design, development or marketing engagement. I do those too, just not inside this service.
You want a second opinion to settle an internal argument. Mine will be honest, and it may not be yours.
€450fixed
In 5 to 7 business days you will have a ranked list of problems, and one or two of your own screens rebuilt to prove the standard. €450 is a cheap way to stop guessing.
Book the auditIt is not the only way I work. Brand, product design, development and growth all sit on the same page.